8 Steps to Branding
Anything Anymated
Presentation
About Me
I started building websites with a notepad file in college. There used to be something called shockwave files or flash I would use to create animated website layouts. When flash was phased out, many years ago I was forced to learn how content management systems worked with ezpublish. Then joomla and finally wordpress.
I am married with 2 boys, 13 and 16. Honor roll students.
About Anything Anymated
After graduation I worked on JoJo’s Circus for the Disney channel. Then moved to Arizona to dba Anything Anymated. Since then I’ve service over 500 happy customers all across the nations. 20 years later, I am still here.
What We Do
8 Steps to Branding
01.Logo Design
Logo design services include researching the industry for brand trends, producing mock-ups of design ideas, finalizing the approved design for print, and exporting various sizes and file formats.
02.Websites
Custom web development services involve creating a web design that enforces a call to action from the user. The goal of the website should influence its design and layout structure while reflecting the attributes of the brand.
03.Stationery
Stationery design may include business card design, letterhead designs, and custom envelopes as these products are intended for print.
04.Brand Guide
A Brand Guide or ‘brand deck’ contains and explains the typography and color palette featured in the company logo. Replicating these attributes in various media creates a brand.
05.Media/Animation
Media is used to reinforce a brand or advertise a product or service. Media includes web banners, printed fliers, animated commercials, and even editing live-action footage for video content.
06.CRM
A CRM or customer relationship management software is used to manage your contacts and product or service details. This relational database can then create and email invoices or generate paperwork within seconds.
07.Advertising
Common Advertising tools include:
- Google AdWords
- Local Cable Network Broadcasting
- Radio Stations
- Publications
- Online and Social Media Advertising
- Newsletters
08.Merchandise
Custom promotional merchandise can be ordered here to be presented as gifts or for personal advertising purposes. Products include hats, shirts, hoodies, jackets, bookbags, coffee mugs, bottles, phone cases and more.
What is Branding
In a nutshell, branding is the consistent and emotional impact of stimulus. This is also known as conditioning.
Just as hot iron can be used to brand steer, we are conditioned by society to feel certain ways about certain things.
Media triggers an emotional response with shapes and colors.
Branding in storytelling
In this famous 80’s cartoon, the main character plays two characters distinguished only by their attire.
Noticed Adam’s colors versus He-man’s.
Branding for function
Without reading the words below, we intuitively know which buttons on a stereo console performs a function.
If some over eager designer got too creative, this would leave the user confused.
Reference: mixed messages
Tools for branding
There contrasting and complimenting pairs.
These are the emotions invokes by colors.
This is what shapes mean to our subconscious mind.
Each font type has an associated feeling or notion
Branding gone wrong/right
Animation Reel
Other Recent Works
