Web Design
Case Study
The Magnum Opus
The Magnum Opus is a consulting service business in need of a new brand and web presence to enforce a corporate identity, that will attract new customers.
Team
Designer
Antonio Bryant
Voiceover Artist
Micheal Sumler
Categories
Branding
Web Design
Web Development
Stationery
Animation
Creative Process
We first research, then plan, excecute and finally monitor the results.
Our assignment was to rebrand The Magnum Opus.
The previous logo did not exemplify the business’ attributes nor tone of voice.
Original Logo
Time Management
No specific deadline was given. The turn-around time for this project was about 1.5 months.
User Testing
User testing revealed that Gmail now requires DMARC records installed in DNS, to receive emails.
Market Research
After the Discovery meeting, we researched the business name, industry, initials, and associated subject matter.
Tone of Voice
The primary attribute discovered was “Professionalism”, represented by the color gray. The secondary attribute was “Powerful”, reflected by the color red.
Product Features
Minimal Design
Responsive Design
Creative Idea
Custom Branding
Animation
eCommerce
Application Develoment
Conditional Questions
This WordPress plugin can display questions based on the answers of previous questions.
Payment Processing
Merchant processors such as PayPal and Stripe can be easily incorporated to take funds.
Off-boarding Experience
Once payment is processed the product is delivered and the transaction is recorded.
Logo Creation Process
It’s all about the ‘Globals’ baby!
Establishing Globals
Before creating a design, we have the client approve the global attributes that will be used in that design.
The emotional effects of colors were used to determine the globals.
Once established, these attributes will either be complimented or contrasted by other elements such as Primary and Secondary fonts.
Commercial
Let’s Start Something new
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