{"id":5596,"date":"2024-10-18T11:51:47","date_gmt":"2024-10-18T11:51:47","guid":{"rendered":"https:\/\/aanymated.com\/starter\/?page_id=5596"},"modified":"2024-10-18T11:52:28","modified_gmt":"2024-10-18T11:52:28","slug":"color-theory","status":"publish","type":"page","link":"https:\/\/aanymated.com\/starter\/color-theory\/","title":{"rendered":"Color Theory"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FCFAD7″ background_image=”https:\/\/aanymated.com\/starter\/wp-content\/uploads\/2024\/07\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.2″ text_font=”||||||||” header_font=”Montserrat|800|||||||dotted” header_text_color=”#34344A” header_font_size=”85px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” hover_enabled=”0″ header_font_size_tablet=”66px” header_font_size_phone=”55px” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Color & Shape Theory
for Branding<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 01″ _builder_version=”4.16″ background_color=”#f7f7f7″ custom_padding=”0px||0px|” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.25.0″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px|||” make_fullwidth=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”200px|10%||10%” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Title” _builder_version=”4.25.0″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|800|||||||” header_2_text_color=”#34344A” header_2_font_size=”48px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” header_2_font_size_tablet=”48px” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

What is Branding<\/h2>\n

In a nutshell, branding is the consistent and emotional impact of stimulus. This is also known as conditioning.<\/p>\n

 <\/p>\n

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<\/h2>\n

Just as hot iron can be used to brand steer, we are conditioned by society to feel certain ways about certain things.<\/p>\n

 <\/p>\n

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<\/h2>\n

Media triggers an emotional response with shapes and colors.<\/p>\n

 <\/p>\n

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Branding in storytelling <\/strong><\/h2>\n

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In this famous 80’s cartoon, the main character plays two characters distinguished only by their attire. <\/p>\n

Noticed Adam’s colors versus He-man’s.<\/p>\n

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Branding for function <\/strong><\/h2>\n

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Without reading the words below, we intuitively know which buttons on a stereo console performs a function.<\/p>\n

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If some over eager designer got too creative, this would leave the user confused.<\/p>\n

Reference: mixed messages<\/p>\n

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Tools for branding<\/strong><\/h1>\n

There contrasting and complimenting pairs.<\/p>\n

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Branding gone wrong\/right<\/strong><\/h1>\n

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Animation Reel<\/h1>\n

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Color & Shape Theoryfor BrandingWhat is Branding In a nutshell, branding is the consistent and emotional impact of stimulus. This is also known as conditioning.   Just as hot iron can be used to brand steer, we are conditioned by society to feel certain ways about certain things.   Media triggers an emotional response with […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-5596","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aanymated.com\/starter\/wp-json\/wp\/v2\/pages\/5596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aanymated.com\/starter\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aanymated.com\/starter\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aanymated.com\/starter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aanymated.com\/starter\/wp-json\/wp\/v2\/comments?post=5596"}],"version-history":[{"count":3,"href":"https:\/\/aanymated.com\/starter\/wp-json\/wp\/v2\/pages\/5596\/revisions"}],"predecessor-version":[{"id":5612,"href":"https:\/\/aanymated.com\/starter\/wp-json\/wp\/v2\/pages\/5596\/revisions\/5612"}],"wp:attachment":[{"href":"https:\/\/aanymated.com\/starter\/wp-json\/wp\/v2\/media?parent=5596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}